dreams2swim blog


an Apple a day keeps steve in our thoughts always

Friday, February 24th, 2012 at 11:08 am by Sunil Buch

this tribute is dedicated to a man who has turned the world upside down with his dream to deliver what consumers have not dreamt of.

his voyage in the sea of tech life has been documented, read, narrated, spoken about, eulogized, condemned, aspired, discussed, hated, inspired et al but still never ceases to amaze every moment you think, see & use an Apple.

steve was known for his extremes.

he was completely obsessed with :
perfection, driving humans to bust their limitations, esthetics, ‘A’ graders, vegan, Apple, laurene & kids, pixar, dylan, stores, end to end closed architecture, mercedes benz, walks,


remove the ESC button from the keyboard of life

Friday, February 24th, 2012 at 5:34 am by Sunil Buch

time and again both in our personal & professional lives we have cajoled ourselves with a laundry list
of common & convenient procrastination refrains :

  1. not now. will do it later
  2. i am tired. need a break !!
  3. time will take care of this. let’s wait for now
  4. how much can I do ? my plate is fuller than full !!
  5. what’s the point ? nobody understands what I am doing !!